About Oh So Niche

By offering customisable gifting, thoughtfully selected for you, we encourage every woman’s unique journey to self-love and self-acceptance.

We augment those small moments of elation in the everyday and expand them into the wider experience of what it means to be you.

Like many people, the pandemic initiated a hard pause in my life in a number of ways. Propelled from permanence, my colleagues and I were left bereft and bemused in March 2020, and my first panicked thought was, ‘What now?’

Surprisingly, the initial feeling of aimlessness gave me the space to bring focus to my passions and centre my goals, unencumbered with the distractions and presumed obligations of my pre-2020 life. It compelled quiet – who was I? Who did I want to be? How was I hoping to amplify joy in myself and those around me?

Ultimately, my answer revealed itself in the relationships around me. In trying to comfort a work friend, I searched for a small gift that would convey all my good thoughts and wishes to her, perhaps bringing a small sip of comfort during an incredibly challenging period. But I couldn’t find anything that matched my vision. Armed with only my internal, and sometimes relentless, monologue of what I wanted, I assembled her gift from scratch… and then a gift for another friend… and a gift for a family member.

It became worryingly apparent that most South African women shoulder an oppressive amount of stress. Trauma and traumatic experiences are absorbed and assimilated, and we carry on. Because we must. Because often we have little choice, and almost no room for self-care, self-love, or healing.

I had my purpose.

Oh So Niche was born. Starting small and growing with my ideas, it is now a platform focused on empowering women to own their self-love journey by taking the time to reflect, heal, and build confidence in themselves – to live the life they strive for, and to become a part of a community of support and kindness.

By offering customisable gifting, thoughtfully selected for you, we encourage every woman’s unique journey to self-love and self-acceptance. We augment those small moments of elation in the everyday and expand them into the wider experience of what it means to be you.

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